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Visual image of the Ministry of Education and Culture harmonised with that of the Government

Ministry of Education and Culture
11.5.2021 8.48
News item

The Ministry of Education and Culture has a new visual image. The new emblem is in conformity with that of the Government, the Prime Minister's Office and the Ministry of Finance. The motif that the visual image expresses draws on the Government rosette design, which is derived from the heraldic rosette of the Finnish coat of arms.

The new emblem of the Ministry of Education and Culture is a fixed combination of the Finnish heraldic lion and the Ministry’s name logo in either a vertical or a horizontal position. The Government, the Prime Minister's Office and the Ministry of Finance all use a similar emblem. The Ministry's previous emblem, the Sinettileijona, was in use for 23 years.

‒ By joining the Government, the Prime Minister's Office and the Ministry of Finance in this pride of lions, we want to communicate that we are part of the Government, said Director of Communications Mari-Kaisa Brander.

The aim is that from now on communications materials can be easily combined with the visual image of the Government and different applications can be planned in cooperation. A harmonised visual image also makes is possible to communicate clearly and come across in a uniform way in different communications channels.

Shades of green-cyan will be kept as the Ministry’s main colour. The other colours of the Ministry are dark blue, grey, brown, brick red and orange. The motif that the visual image expresses draws on the Government rosette design, which is derived from the heraldic rosette of the Finnish coat of arms. The visual image was designed by the Ministry's graphic designer Arja Aikavuori together with graphic designer Timo Kuoppala.

‒ Photos are an important part of the new look. The branch of government of the Ministry of Education and Culture is exceptionally visual in nature. Photos describe education, science, culture, art and physical exercise and sport as reflected in people and activities, said Arja Aikavuori.

The new visual image will be visible especially on the Ministry’s website and social media channels, and also in printed matter and other materials. Some of the Ministry’s printed material will only be updated in the autumn once the email addresses of all the ministries have changed into new ones.

The logos of the Ministry of Education and Culture can be downloaded from the Government Image Bank.

Inquiries: Mari-Kaisa Brander, Director of Communications, Ministry of Education and Culture, tel. +358 295 330399